Concierge

Developers Use Artists to Help Sell Luxury Condos

June 19, 2014

New luxury condo developments are popping up throughout South Florida, and developers are using varying tactics to attract affluent buyers. Increasingly, they are utilizing art to make their projects stand out from the pack.

At Muse in Sunny Isles Beach, the developers Property Markets Group and S2 Development commissioned world-renowned sculptor Helidon Xhixha to create original works of art for every buyer in the 68-unit, oceanfront building.

“Those who invest in high-end luxury homes also tend to have a strong knowledge of art,” Xhixha told the NY Times. He also noted that having a 47-story tower filled with his sculptures will be like having his own private museum.

Recently, Muse began converting refundable reservations into presale contracts. This puts the Carlos Ott-designed building on track for groundbreaking at the end of this year. Completion is scheduled for 2017.

For more information on Muse condos for sale, contact Niki Higgins at +1-888-242-4422 or +1-954-817-2500.

Source: NY Times

Muse Sunny Isles Beach, New Construction in Miami

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